Founded by Priya Faith, Umara was conceptualised to bring you solid gold jewellery at affordable prices.

Punjabi for ‘lifetime’, the ethos of Umara is simple; to offer timeless jewellery that will last a lifetime… and beyond.

Inspired by Priya’s grandparents, who would gift her beautiful Indian gold either picked up in a bazaar or passed down the generations, Umara strives to emulate that same experience for you.

To us, jewellery is so much more than a purchase. Jewellery is celebrating life’s journeys, a milestone achievement, or a memorable date. And what better than gold? A gift like no other to yourself or someone special. 

Handmade in India, our 14 and 18 karat gold jewellery fuses traditional Indian craftsmanship with modern designs to bring you everyday staples and limited-edition pieces that you’ll cherish forever.

With innovation, authenticity, and inclusivity at the very heart of Umara, we’re a jewellery brand with a conscience.


As we take something out of India, it’s only right we give something back.

So, the Umara Pledge will see us continuously support handpicked charitable causes that genuinely impact the lives of those who need it most. From funding education to providing medical care in remote villages, Umara is dedicated to making a change. 

With every purchase, you’re making a difference; jewellery that looks good and does good. 

We are UMARA welcome to the collective.