At Umara, we're more than just another jewellery brand; we're crafting legacies in gold. Our vision is rooted in the essence of longevity and the cultural significance of gold in Indian culture.

"Umara," derived from Punjabi for 'lifetime,' encapsulates our ethos; offering investment pieces that will transcend generations.

Crafted by skilled artisans in India, our 14 and 18 karat gold pieces seamlessly blend traditional craftsmanship with contemporary designs to be appreciated eternally. 

With innovation, authenticity, and inclusivity at the very heart of Umara, we're a jewellery brand with a conscience. While many brands have exorbitant margins, Umara is committed to fair pricing, so you can mark milestones and preserve unforgettable moments minus unnecessary price tags.  

Get to know our founder, Priya

My inspiration stems from cherished memories of my grandparents, who began giving me gold when I was very young. For many, gold is considered a luxury; in my culture, it's almost a necessity and a valuable investment.

My grandma was a simple lady, but two stacks of vibrant gold bangles were hiding underneath when she rolled up her sleeve. I've loved jewellery for as long as I can remember, a love I wanted to share with the world. After years of development, I launched Umara in 2022; the rest is history.

We Are Umara, where every piece is a testament to your journey. So, thank you for joining me on mine! Your support means the world to my independent business.


As we take something out of India, it’s only right we give something back.

So, the Umara Pledge will see us continuously support handpicked charitable causes that genuinely impact the lives of those who need it most. From funding education to providing medical care in remote villages, Umara is dedicated to making a change. 

With every purchase, you’re making a difference; jewellery that looks good and does good. 

Welcome to the collective.