While many people invest in solid gold jewellery for its beauty, it’s also a valuable commodity. So, if you’re considering investing but are unsure where to start, stick with us. 

Why solid gold jewellery is an excellent long-term investment

Thanks to a solid history, when compared to other popular investments, gold is often considered a reliable option. There are several reasons for this, but the primary reason is that gold prices rarely decrease significantly. Better yet, gold is known to increase during economic uncertainty, unlike most investments. 

The price of gold increased during the 2008 financial crisis, and we saw the same during the global pandemic in 2020. Since January 2020, the price of gold has increased from around £37 per gram to £47 per gram. 

Furthermore, you don’t need much upfront capital to invest in gold. So, you can get started with a relatively small budget and build over time. 

The best bit? You get to wear your investment too. As long as you properly care for your solid gold jewellery, enjoying your purchase won’t affect its value. 

How to invest in the right gold jewellery 

When investing in gold, there are some essential considerations for buying a piece that retains its value or sells for even more. Below are three things to consider before parting with your money. 

Check authenticity

Unfortunately, many brands within the jewellery industry can intentionally mislead customers, so you need to do your research. For example, brands may market their products as fine jewellery when they’re gold plated or vermeil rather than solid gold. 

So, to ensure you’re buying solid gold jewellery, keep these three things in mind:

  • Check for a hallmark: as per UK standards, all jewellery weighing over 1 gram must be hallmarked. 
  • Check review sites like Trustpilot to ensure you’re shopping with a reputable dealer. 


Consider the design

While you might presume that the more complex the jewellery, the higher the value, this isn’t generally the case when approaching things from an investment point of view. With more intricate designs, you’re paying an additional price for the labour on top of the gold value.  

If you’re shopping purely with investment in mind, opting for a plain solid gold chain or solid gold bracelet is an excellent starting point. 

When considering the design, consider the karat of gold you’re buying. While 24 karat gold is the purest and most expensive option, it may not be suitable for you. However, if you intend to wear your jewellery, opting for 14 or 18 karat gold is a practical option as it’s durable enough to stand the test of time. 

Get insurance

We highly recommend having your jewellery valued and insured whether you plan to wear your investment or keep it safely stored away. As experts recommend keeping a gold investment for a minimum of 15-20 years, you’ll want the peace of mind of knowing your assets are protected.  

Our three top tips when shopping for solid gold jewellery 

If you’re ready to start shopping for your gold investment, check out our three top tips below.   

Buy for you 

While we mentioned that simple designs are often the best approach when investing in gold jewellery, it doesn’t mean you should buy pieces you don’t like. Instead, purchase fine jewellery that you’ll enjoy wearing. 

Although it’s best to go for simple designs if you’re purely considering the value of the gold by the gram, it’s not the only approach. For example, if you purchase an intricate design that is rare when sold as a finished piece, it may retain its value as well as plain gold designs. It often depends on who you sell to and if they plan to keep or melt the piece.   

Use your heart and head

For many of us, jewellery holds sentimental value as much as it does monetary. So, we always recommend using your heart and head when shopping. Striking a balance between finding a beautiful piece and making a smart investment is simple once you know what to look for. 

Prioritise jewellery care 

Finally, proper care should be a priority if you want to sell your jewellery as is rather than melted down. Be sure to read our complete jewellery care guide here so you can protect your investment for years to come. 

If you have any questions, feel free to contact us; we’ll be happy to help. In the meantime, click here to invest in our solid gold jewellery collection.