Umara launched in April 2022 with a simple mission; to offer Indian gold jewellery crafted to last a lifetime. With inclusivity, authenticity, and transparency at the very heart of Umara, we're a fine jewellery brand dedicated to offering our customers quality products and an experience to match. So, why us? Well, we've got ten reasons. 

Solid gold jewellery

When we set out to offer jewellery to last a lifetime, we pledged only to use solid gold. All our products are solid 14 and 18 karat gold, and that's something that will never change. Unlike gold-plated or vermeil products, you can consider our solid gold jewellery an investment you'll enjoy forevermore.  

Conflict-free diamonds

All our diamonds are conflict-free, per international standards, following the Kimberley Process Certification Scheme determined by the United Nations. So, you can enjoy the peace of mind knowing our diamonds are safely mined and follow a process that prevents societal or environmental harm. 

Fine jewellery, fair pricing 

We're dedicated to offering quality products at fair prices. Unlike many jewellery brands that may markup products as much as 1000%, our markup is significantly lower and highly dependent on gold karat & weight, diamond carat and the production process. 

The Umara Pledge

All our fine jewellery is handcrafted in India. We're dedicated to giving back as we take something beautiful from the country. When you shop Umara, you're supporting our mission to support handpicked charitable causes in India continuously. From offering school supplies to providing medical care in remote villages, Umara pledges to share a percentage of profits with initiatives that genuinely benefit those who need it most. 


Following The Hallmarking Act 1973, all our jewellery weighing more than 1 gram has been authenticated by the London Assay Office to guarantee the finesse of the gold. You'll receive an authenticity card with your order detailing the gold karat, diamond carat and weight of your investment.   

Trusted partners 

Our partner in India has decades of experience in Indian gold jewellery and diamonds. Thanks to international accreditations, including GIA gemology, you can shop with the confidence that you're investing in high-quality products from trusted experts. 

Innovative design 

Our fine jewellery fuses traditional Indian craftsmanship with modern influences and innovative design techniques. From safety clasps to screw-back earrings, our products are designed with everyday wear in mind.  

Free delivery & gift wrapping 

Our prices include free 24-hour tracked & signed for delivery with Royal Mail, beautiful packaging and gift wrapping. 

Buy now, pay later with Klarna 

If you've got your eye on something and prefer to spread out the cost, you can choose to buy now and pay later with Klarna.  


Don't just take our word for it; see what our valued customers have to say on Trust Pilot. 

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